This content has been generated to provide accuracy as to the context for which the term ‘coaching’ is being referred to on this site.

Coaching - Partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential

*Reference - The International Coaching Federation code of ethics, 2019

The first use of the term "coach" in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who "carried" a student through an exam. The word "coaching" thus identified a process used to transport people from where they are to where they want to be.

Coaches use a range of communication skills (such as targeted restatements, listening, questioning, clarifying, etc.) to help clients shift their perspectives and thereby discover different approaches to achieve their goals. These skills can be used in almost all types of coaching. In this sense, coaching is a form of "meta-profession" that can apply to supporting clients in any human endeavour, ranging from their concerns in health, personal, professional, sport, social, family, political, spiritual dimensions, etc.

*Reference - Wikipedia, 07/10/2019


Coach Clive Maxheath is is accredited by the International Coaching Federation (ICF) as a ACC (Accredited Certified Coach).

The ICF is a leading global organisation dedicated to advancing the coaching profession by setting high standards. Clive is professionally committed to operating in line with the ICF Code of Ethics. The ICF Code is designed to provide appropriate guidelines, accountability and enforceable standards of conduct for all members. Should you wish to review them the Code of Ethics they can be accessed via the button below